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Dec 22 2017
Community Involvement

Great Dane's Adopt a Family

Great Dane Pub & Brewing Co. delivers holiday hope to those in need
Great Dane’s Adopt-A-Family fundraiser enters third decade of helping Madison families 

This holiday season, more than a half dozen Madison-area families received a surprise visit from Great Dane Pub & Brewing Co. employees, who set out to bring holiday happiness to those who can’t afford gifts.

Through the Adopt-A-Family fundraiser program, the Great Dane since Thanksgiving raised nearly $20,000, all of which funded the purchase of presents that were delivered to Madison families.

“The Great Dane has been part of the community for more than two decades and since day one, we’ve been committed to giving back through programs that truly help our neighbors,” said Ted Peterson, director of operations at the Great Dane. “We wish there wasn’t a need for this kind of program but until poverty is eliminated, we’ll continue to provide support for families and children who need it.”

Since 1996, the Great Dane’s Adopt-A-Family fundraiser has helped more than 400 families, including 1,000 children, in Madison. Adopt-A-Family connects sponsors to specific families, with help from Madison Metropolitan School District. Great Dane locations throughout Madison coordinate gift purchases with information about the children’s age and gender.

During the past two decades working with the Adopt-A-Family program, the Great Dane and its customers have raised roughly $20,000 annually, which includes a corporate match. The program was born when the Great Dane’s founders received overwhelming support from the Madison community as new business owners, and wanted to find a meaningful way to give back.

“Over the years, gifts have ranged from children’s toys to a minivan and furniture,” Peterson said. “This year, like every season, was a tremendous success, and we’re so grateful to all our employees and customers who chipped in to make this a great holiday for children who otherwise would’ve gone without presents.”